Effective Date: June 1, 2020.
Types of Data We Collect
When you use our Services, we may access or collect personal information about you and non-personal information. This information is accessed and collected in a variety of ways, including:
You voluntarily submitting information to us via our Services for you to enjoy a particular Service, such as an email address in order to deliver news updates or a phone number to let you know that you won a contest; and
Us automatically collecting information about how you use our Services, including through the operating system of your mobile device (in the case of our mobile apps) or through analytics tools to determine when you use our Services and how you interact with our content.
Our Services may access or collect the following data:
Information that identifies you, including:
Information you voluntarily provide, which may include account information, name, email address, user credentials, age, address, and/or phone number;
Location Data such as GPS, WiFi, or carrier network location (see Location Data below); and
User files stored on your device or system (for example, calendar, picture, and video files) that you voluntarily provide.
What you do on your device, system, or software when you use our Services, including access to and information about:
Use of screen, such as what points are touched, frequency, etc.
Patterns of app usage
Device or system information
Mobile Device Identifier, e.g., UDID, Android ID
Technical information about your device and system and application software, e.g., type of phone, operating System (OS), and IP address
Information drawn from other sources, such as social networks, mobile platforms, and our affiliates, vendors, advertisers, and various other providers of data.
We may collect personal information about other people when you submit it to us, such as by participating in a promotion or contest or when you submit news stories or nominations to us. By providing us with the personal information of others, you represent that you have the legal right to do so.
We may obtain location data from your device to provide location-related services, for example, weather alerts or breaking news alerts. Your location information may be shared with third-parties that we have contracted with to perform the location-based features of our Services or collected by and/or shared with our third-party partners who help to provide you personalized advertisements.
We will ask for your permission before collecting this location data. You can withdraw consent to use precise, real-time or network location data at any time by turning off the location-based feature on your mobile device or by opting out of using any location-based features. If you withdraw consent, functionality associated with precise, real-time or network location may be limited. For more information about your choices regarding location data, see Your Choices below.
Cookies and Similar Technologies; Do Not Track
A “cookie” is a small text file stored on your device that helps us recognize repeat visitors, personalize your experience, deliver Services efficiently, monitor how our Services are used, deliver customized advertising, and for other purposes.
Web beacons are also known as “web bugs,” pixel tags, or clear GIFs. These are small, transparent graphic images that are placed on a web page or in an email and used to monitor the activity of the user accessing that web page or email. Web beacons are used for website traffic reporting, measuring advertising effectiveness, customizing users’ online experiences, and for other purposes.
You may configure your browser to reject cookies. But doing so could make it difficult to use and enjoy our Services. We do not honor a web browser’s “do not track” signals.
How We Use Data
We use the information we collect to provide, protect, and improve our Services, to develop new ones, and to protect our Stations, and our users. For example, we and our vendors use your information to provide:
Tailored content, features, and advertisements, including offers from us, our affiliates, and our advertisers (see Advertising and Personalized Content below);
Automated updates concerning news, sports, weather, or emergencies;
Mobile apps and services;
Polls and surveys;
Contests, sweepstakes, and other promotions;
Shopping and e-commerce;
Chat features, blogs, message boards, comment boards, social networking, and other opportunities for you to submit your content; and
Responses to your comments and questions.
We may also use the data we collect to:
Perform analytics and improve our products and Services;
Develop reports regarding usage, activity, and statistics;
Comply with applicable laws, regulations, and legal process;
Protect someone’s health, safety, or welfare;
Keep a record of our transactions and communications;
Facilitate the provision of software updates and product support;
Improve products and other Services or provide Services or technologies to you;
Connect non-personal information we automatically collect with personal information you provide to us or connect personal information about you from various sources; or
Contact you through information you provide, including any email address, telephone number, or fax number.
We will continue to incorporate new technology into our Services and our business for these purposes and related purposes.
Disclosure of Your Information to Third Parties
With your consent;
To provide the Services that you access or request, complete transactions you initiate, or otherwise fulfill your requests;
With our affiliates for business, operational, promotional or marketing purposes;
With advertisers if you participate in a co-branded, co-sponsored, or jointly presented promotion, contest, or other Service;
With advertisers, network advertising services, and/or other third parties as described in the section below (see Advertising and Personalized Content below);
With our vendors or service providers, who are generally restricted from using your personal information for any purpose other than that for which we hire them;
To protect the security of our Services or databases;
To protect the rights or property of our users, its affiliates, our advertisers, or our vendors and service providers;
To respond to subpoenas, legal process or government requests, or investigations;
To act in response to an emergency or situation that threatens the life, health, or security of an individual;
To assist in the investigation of a violation (or presumed violation) of law, or if we believe in good faith that the law requires or authorizes such disclosure; or
In connection with any proposed or actual sale, lease, merger, assignment, re-organization, or financing of all or any portion of our Stations.
Non-personal information collected from you does not identify you personally, and we may disclose non-personal information to third parties for any purpose.
Advertising and Personalized Content
Advertising is important to our provision of free and low-cost Services to you. We may share your personal information with our advertisers, advertising networks, or other third parties for direct marketing and promotional purposes. Additionally, Mountain Top or its Stations, our advertisers, certain outside network advertising services, and other third-parties may place cookies, web beacons, and other similar technology on your device to personalize your experience, collect information about your preferences, collect location information, and/or deliver customized advertising content.
Advertisers and other third parties involved in the delivery of ads to you may offer you opportunities to choose what type of information about you is collected, used, and shared, and how that is done. We do not control outside parties or the choices they may offer you – please contact them directly to learn about your choices. For more information about your options for receiving personalized advertisements, see Your Choices below.
California “Shine the Light Act”
Safeguarding Children’s Privacy
We do not knowingly collect personal information online from children under 13 years of age. If we discover that we have inadvertently collected personal information online from children under 13, we will endeavor promptly to destroy such information or remove any identifying details.
Accessing Account Information
Certain Mountain Top Media Stations and Services may allow you to register for an account and update your account information. If these functions are available, you may view your user profile and related information, and request changes to such information. When you request a change to your personal information linked to an account, we try to honor your request subject to certain limitations. We will retain your personal information as needed to provide the Services, as required by our corporate policies or applicable law, and as needed to protect the rights and property of Mountain Top Media and its users. Additionally, changes to account information may not occur in all copies or back-ups held by us or others, or if we determine that the change would be unduly expensive or burdensome. We may deny a request to access or change account information if we believe there is a question about the identity or authority of the requester.
We take steps to protect the security of the information you provide us. Yet, no security is perfect, and transmissions over the Internet are potentially vulnerable. Please use caution when disclosing your personal information.
Location Information: We will ask for your permission before collecting precise, real-time, or network location information. It is your choice whether or not to allow for the collection of this location information, and you can withdraw consent to use this location information at any time by turning off the location-based feature on your mobile device or by opting out of using any location-based features. If you withdraw consent, functionality associated with precise, real-time, or network location may be limited.
Advertising and Personalized Content: To opt-out of receiving personalized advertising, please visit the Network Advertising Initiative Consumer Opt-Out Page at http://www.aboutads.info/choices, the Digital Advertising Alliance Consumer Choice Page at http://www.aboutads.info/choices. Please be aware that opting out of a network advertising service doesn’t mean that you won’t receive online ads. It only means that the network from which you opted out should no longer deliver ads tailored to your preferences and interests.
How to Contact Us
Mountain Top Media
1240 Radio Dr
Pikeville, KY 41501
Copyright © 2020 Mountain Top Media, Inc. All Rights Reserved.