Velocity Market in Pikeville needs your help. Many patrons are used to seeing feathery, waddling friends in the parking lot. But, officials with the store are asking customers to please not feed the ducks. The ducks, who have associated the location with food, have been hit by a number of cars in the past. There are many places to safely feed ducks, such as the Pikeville Pond located behind Velocity Market. It is safe to feed ducks food such as corn, lettuce, oats and seeds.