When millions of dollars are on the line, even #DannyDimes is worth owning. From MJ’s Jumpman to Mickelson’s iconic leap, we present the wild, frequently absurd world of sports trademarks, where literally everything is for sale.
From MJ’s Jumpman to DJ’s Danny Dimes — inside sports’ weirdest, most lucrative underworld
Article Updated: September 23, 2020
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