FRANKFORT, Ky. — Kentucky is facing a shortage of poll workers for this November’s election, and that has Secretary of State Mike Adams taking a novel approach to finding them.

Adams is teaming up with four Kentucky breweries to place appeals for poll workers on beer cans.

“Last year I testified to the legislature that we had a poll worker crisis in Kentucky,” Adams said. “COVID-19 certainly hasn’t helped. We need younger generations to step up and be good citizens, and so we enlisted the help of Kentucky’s craft breweries to reach them.”

The campaign is called “SOS from your SOS” and features a scannable QR code that leads to the govoteky.com website, where beer drinkers can register to vote or sign up to be poll workers.

Louisville’s Monnik Beer Company, Lexington’s Pivot Brewing Company, Richmond’s Dreaming Creek Brewery and Newport’s Wood Cask Brewery are all taking part.

“When we were asked to help the Secretary of State with the ‘SOS From Your SOS’ project, Dreaming Creek Brewery jumped at the chance,” brewery owner Charley Hamilton said. “We along with several other microbreweries around the Commonwealth were eager to help support the initiative by getting custom labels to help promote and make the information easily accessible through QR codes. With COVID-19 still a strong concern going into voting season, poll workers are in short supply. This initiative will hopefully bring attention to this and get some new folks to help out working the polls come voting time.”