PIKEVILLE, Ky. — During today’s SOAR virtual summit, Congressman Hal Rogers announced the new director of the organization.

Somerset native Colby Hall has been selected as the new director, replacing Jared Arnett.

“I’m honored, humbled, and thrilled to be selected as the next Executive Director for SOAR,” Hall said. “Having been born and raised here in the region, I’m very aware of the challenges we face. But I strongly believe Eastern Kentucky’s moment is now. We have what it takes to build a better future together and everybody has a part to play. Congressman Rogers and Gov. Beshear are a perfect example of the type of bipartisan leadership that’s going to be necessary to win. I’m looking forward to meeting as many business and community leaders as I can to hear what is needed to continue moving SOAR forward.”

Hall is a graduate of the University of Kentucky, with experience in business and health care.

“Colby is one of many young, native Eastern Kentuckians returning home to make a difference in the future of Appalachia,” Rogers said. “His experience, charisma and vision for our region are a winning combination for SOAR as we move into a new chapter of innovation and economic expansion. Our best resource in Eastern Kentucky is our people and it’s great to welcome Colby home to help pave the road ahead for this organization and our region.” 

“SOAR and Team Kentucky are welcoming Colby Hall,” said Gov. Andy Beshear. “A son of Eastern Kentucky, Colby brings his passion for the region and its people to his role as the next executive director of SOAR. Congratulations, Colby! We look forward to your leadership guiding SOAR’s crucial work in our Appalachian region.”